S.E.O and rankings go hand in hand, here are some simple tricks to improve both!
In the old days it was easy to figure out how to get higher google rankings! It was much easier to get your website or web page to the top of the search results.If you had a weight loss website you could just type in weight loss 20 times in your title and there ya go!
But now it’s almost like we are asking again! How to get higher Google ranking ! I started in the online space much later when it became more difficult, and for a while I figured I missed the boat on the heyday of online business.
But it didn’t take long to realize that it is still the heyday, it just takes a little strategy!
The Google algorithms have changed multiple times since those days in the beginning and in a sense it has gotten better and made the playing field more level for all of us! So if you are just starting out as a beginner you should be happy about this and learn all you can about creating a web page that adheres to this principle!
Is there a secret sauce to higher Google rankings?
Yes there is ! It’s called high quality and relevant content! Quality content that makes sense, easy to understand and helps educated people on the subject title is the number one criteria of high rankings within the search engines.
Quality Content is king of SEO!
No matter what SEO tips and tricks you are using, there is simply no alternative to having the best quality content that you can present to the search engines and ultimately the reader!
One part of blogging, vloging or doing any enterprise online hasn’t changed since the early days. The internet is the information super highway. Information is the key!
The most concise and informative content should be presented in a way that you don’t want the person you are trying to help to have a need for another search on the subject. That is why SEO is so important, When you are Optimizing for search engines, you are actually optimizing the experience of the reader.
If your niche website is about auto repair and a man or woman is stuck in the middle of a DIY repair, they aren’t interested in seeing a bunch of affiliate links for items they don’t need.
And they couldn’t care less about how many times you managed to over stuff your awesome keyword phrase into the content that is at the top of the Google search they are looking at!
And that is the exact reason Google isn’t interested in it either ! Like Google, Yahoo and Bing we need to be most driven by presenting a quality product to our customer.
When people search for an answer, that means they have a question. If You ask me what part of the menu at Panera Bread is low carb and I come back with an answer that is stuffing a low carb diet plan in your face for $19.99 and no valuable, relevant answer to your question, you won’t be a very happy customer will you?
Google is a business, plain and simple. And their business is to provide their users with the most valuable information possible.
The end as far as it concerns us. There are all sorts of business plans and motives involved, but for us to accomplish our goals of getting high page rankings within search engines, we need to view those search engines as our customers as well.
And that customer isn’t buying something they aren’t shopping for!
Make sure your content advertising is optimized, instead of just optimizing your advertising content
That awesome blog post you have just written may be the key to solving an issue or answering a question for many people in the world ! It may be that one magic bullet that gets your website, and your brand in front of the masses at long last! But if people can’t locate it and Google doesn’t see it, it s like a treasure buried on a desert island.
For this reason you should raise the flag to the world and scream here it is! Here is that special something that you need !
But amazingly many bloggers, for some reason have an issue with what may be the easiest part of getting their work noticed!
The simple act of optimizing the title tag and meta description is perhaps one of the most overlooked details I have seen! This is very simple and carries tremendous leverage for getting your site to the rankings it deserves.
The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages in a way according to relevant keywords or keyword phrases. This extremely important S.E.O. tool is one that cannot be overlooked, and important for driving organic traffic !
What is a Title tag and why is it important?
The Title tag of your content is the first glimpse a potential reader will see, so it should represent well!
The title tag is actually an HTML element that contains the title of a web page. They are the “clickable” headline that appears in SERPs (Search engine results pages) and are not only good for usability but are also important for social sharing and very important in SEO!
Googles maximum size limit is currently at 600 pixels which equates to about 50-60 characters in your title. This should result in your entire title appearing in the results or at least 90% of it.
Title tags should absolutely contain the keywords your content is focused on and if you can keep the correct title meaning and it makes sense putting the keywords in the front half of the title is best!
- Just like your content its self you should pay attention to never over stuff keywords into the title tags of your web pages.
- Watch your Character limit. Although Google typically allows for 5-60 character limits on title tags, certain characters like a capital “W” will take up more space.
- Make sure that if your title tag does get cut off that the keywords and complete meaning are still visible. For reference see the image above.
- Make sure every page has a unique title so that search engines understand what the web page is about. Unique titles also help tremendously with click through rate, which is a huge part of why you are creating that web page to start with.
- Keep your keywords in the title and as close to the beginning as possible, as long as it is correct grammar and makes sense.
- When you are coming up with your title, ask yourself how likely you would be to pick that title out in a search result and click the link.
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What we should keep in mind when submitting the meta description
Quite a few bloggers don’t pay as much attention to meta descriptions as they should simply because Google doesn’t use them to determine rankings. But they are missing a big part of the interaction with people who are searching the search results for the best options.
These meta descriptions are in fact what I and many others use to determine which option to click on based on the little snippet of information about the web page that appears just below the title and URL line.
In this video we will hear one of Google’s software engineers discuss the use of meta descriptions .
Hint- Google will tell you how to rank better !
You can get your blog the rankings you want, you just have to learn how !
If you use Google Search Console you can help better index and rank your website!
If you are not familiar with the Google Search Console, it’s not difficult to use at all ! You simply need a free Google account and you are off! If your website hasn’t been added to the list of properties and verified you will need to do that first.
- Go to Google Search Console and click on Search traffic on the left. Then click on Search analytics. This is where you will get your traffic stats.
- Then click on pages to get a list of your pages and how they rank in search traffic from most popular to least popular.
- Pick the page that you want more traffic on and click on it
- Then Click on queries at the top. This will show you a list of all the keywords that drive traffic to that page.
- Make a list of the top keywords in that list
- Open that web page and add these keywords into the content. Being careful not to keyword stuff. The added keywords may require another sentence or even a paragraph to make sense and fit into the flow of the content. If you can’t add a certain keyword without it looking unnatural or out of place, leave it out. In some cases the act of using this strategy will add 500 or more words to your particular content which will also help the rankings. (Do not over stuff keywords!)
Add the best keyword or keywords to your title or meta description. (Again, only if it fits properly and looks organic)
Go back to Google Search console and submit the url, and click request. This will tell Google that the page has been updated and they will re-crawl that page within a week or so. Within a few weeks you should start seeing an increase in the traffic.
I hope these strategies and better understanding help you to rank better in the search engines !
What did we learn here?
We have gone over what most believe to be the most important factors in SEO and getting the google rankings that you want for your web pages.
From keeping content king, to optimizing our titles and meta descriptions we have learned some powerful new tools that should help us in our quest going forward.
If you would like to learn more valuable tips , tricks and training I invite you to use the same free website training platform that I use and have used since starting my online business !
I want to thank you for reading this article, and welcome comments, questions and suggestions. If you will leave them in the comments below it will help me better serve my audience !
I hope you have a wonderful day !