As the owner of an online business I have put together a guide to making money online. But this isn’t just any making money online guide! It’s a guide to building an Email list! For most online entrepreneurs the right step is to start building their list. What kind of list you ask? Why an e-mail list of course!
E Mail Auto Responders
Your Email auto responder is perhaps your most valuable asset and integration in online business !
Your auto-responder captures and contains the subscribers from your opt in campaigns . It is also where you will send broadcast E mails or follow up E ails after someone has subscribed to your list .
I have tried several Auto Responders and settled on Aweber as my favorite . I chose Aweber for it’s value, tools and easy to use approach to doing everything I need in E mail marketing!
Broadcast E mails are a singe E mail that you would send out with a weekly newsletter, blog post , video or other content in order to continue to offer your list valuable and relevant content and stay in touch with them.
Follow Up Emails are a series of Emails that are set up ahead of time and sent to your list on a schedule after they have opted in.
Campaigns are likewise set up to be sent on a schedule every day or every 2 days when you are running a marketing campaign offering your list a product or service. Campaigns are also used when sending content such as video courses where the subscriber gets a video a day or week training or teaching .
By using an auto responder to gather e-mails from opt-in subscriptions you can build a list to market to that can be very lucrative.
“The money is in the list” is the mantra of many millionaire online entrepreneurs that use the strategy as a bread and butter staple to grow their business.
I’ll explain more and give you seven reasons why the money is in the list as we go through this exciting Guide! Let’s take a look !
The Value of a Business
One of the most basic values of any business is its assets. If it is a manufacturing company that makes various widgets that can be shipped all over the world there is a value placed on the contracts and enterprise of that business.
The standing and market share plays a big role in assessing the value of a business.
But many business owners understand that there is much more to it. Assets are a huge part of a business’s value. If the owner of the company who makes those widgets that are shipped all over the world rents the equipment and location of his manufacturing business, his business is far less valuable than a business owner who owns all his own equipment, factory and assets involved in the production of the widget.
The same can be said of online business. While you may own the property that is known as a website, and content there are not nearly as many avenues to build assets as a brick and mortar business does.
One such asset that many people who endeavor in affiliate marketing and drop shipping miss the boat on is likely the biggest asset in online business! That asset is a subscriber e-mail list.
An e-mail list is generated by offering a free product such as an e book, newsletter, video, or other tangible product that offers real value to the subscriber, this product or content should be a digital product, but in some cases can be a physical product.
For instance, I have seen owners of a health and beauty website offer a drawing to win a free makeup product in a drawing. All the subscriber has to do is click a link where they are taken to a landing page that requires that the subscriber leave their e-mail address and name.
Usually just the first name. When they submit the form they are redirected to a page where they can get their download, or in the case of a physical product the winner of the drawing will be notified via the e-mail they gave and shipping arrangements made.
But the goal of the marketer is to acquire the e-mail address for future value for the subscriber such as a report, or a simple update e-mail and the future offers that can be made to an instantly targeted audience.
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Seven Reasons list building is a must for an online business
The name of the game in online business is traffic. There will be those who will always sneer at this and instead retort with the argument that conversions are where the money is at. That is absolutely true! But if your site doesn’t get the traffic, guess what. There are no conversions.
Traffic is the lifeblood of online business! That is who S.E.O. Google analytic, Webmaster Tools,and P.P.C. are a small part of an extensive online vocabulary when it comes to traffic.
A mailing list gives you the advantage of controlling the traffic and its free traffic!
2. When you have a mailing list, you can give yourself a raise when you want one
The goal of a mailing list is to build your list to a large number and offer value to your customer and in return to should profit $1 a month per subscriber on your list.
If you have a 5,000 subscriber list, you earn $5000 that month. If you have a list of 25,000 subscribers, you should earn $25,000 that month. You can give yourself a raise by simply growing your list!
3. The majority of profits earned by any business come on the back end. (Repeat Business)
Have you ever taken a child to a pet store to purchase a hamster? Well that cute, cuddly little mouse will cost you $10 to buy.
But by the time you leave the store you have bought a habitat, a water bottle, a food dish, and a bag of bedding for $100! And just like the e-mail marketer you are offering your customer a great value on the front end and hoping for return business on the back end.
4. Having a large mailing list means that you regularly communicate with 10-50,000 people by sending one email!
With a standard website used in affiliate marketing Google rank and hit-and-miss traffic are your best friends .
With an e-mail list you send periodic updates, newsletters and general correspondence to a customer you build a relationship with.
They receive value and help from you periodically and then you send them an e-mail with a great offer in it, they are more likely to make a purchase than someone who Might turn on a computer that day, and Might happen to type in keywords that lead them to you, and Might read your affiliate offer and Might bounce off your site or Might make a purchase.
But the sales flow of a mailing list is you send an e-mail to someone who knows of you with a targeted product that they are likely to be interested in.
5. Making money on demand
Having a large e-mail list can be compared to owning a stocked A.T.M. machine!
By sending out an e-mail you can make money on demand!
You can schedule when you want to make money instead of hoping you make money, Remember, you have an average of $1 per month,per subscriber. The key word here is Average. Not high or low.
6. With an e-mail list you can make money from anywhere
When you leverage a large e-mail list you can make money from anywhere! You don’t have to be tied to an office or even work at home. You can be in Dallas Texas or Spain, as long as you have your laptop and an Internet connection you are at the office!
You can work on your offer whether it be a digital product from Click bank or a custom study course or webinar and then launch it when you get up at 6:00 AM and make $5,000 before breakfast!
7. With a subscriber,You’ll have a business relationship
As you stay in touch with your customers you build a relationship wth them. You become someone they know and trust in, and that perception is far greater than that of someone who only knows you by a mere blog post and the last time they hear from you is a paypal button.
This means that you need to offer this customer the respect of honesty and communication without driving them nuts. If you send out scheduled e-mails every month or so that will help tremendously. But as you get to know your customers or clients you will learn that some like more or less interaction.
Who is E mail marketing for?
E mail marketing is for anyone who has an online business or physical business. In fact, it is imperative that you begin building an opt-in e-mail list as soon as you start your business! If you don’t you are likely leaving money on the table!
Although many E mail marketers don’t even have to have an actual web site, I prefer to keep my business structures the same as if I were running a basic affiliate marketing campaign through a website blog.
Your website and the content on that website is also another avenue of trust and perception for your mailing list as you also go about your affiliate marketing business as usual. And like they say, never put all your eggs in one basket!
If you choose to start building your E mail marketing list, You can start for free with the very simple to use tools at MailChimp.com! It is free up to 2000 subscribers and will offer you the experience going forward to know if you want to stay with MailCimp or try a different auto responder.
The progress will be slow to start, but well worth the time and effort!
I would like to leave you with this
Anything worth dreaming is worth doing, and anything worth doing is worth doing your best! If you want to work towards getting away from the structured rat race that enslaves most people on the planet and start making a passive income that puts you directly in control of your future and the future of your family, Do it!
Don’t let anyone hold you back or destroy your confidence ! Get started. And stay the course! Building an E mail list is just one step, but a powerful one !
An Email list building campaign is a great way to start building equity in your business as you build that business through relevant content!
I’ll be back very soon with another post on starting your very own online business with no experience, because newbies can make money online too !
Thanks for reading, and if you have any comments or questions please leave them below! I would love to hear from you !