Advantages of Niche Marketing – Authority

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Build Your Tribe and your authority !

Niche marketing and blogging was one of the simplest yet most difficult ideas to click for me when I started. After all it seems like you are a more successful store owner if entertain and help your audienceyou have a grocery store instead of a cereal store right?

Yes that is absolutely right. But in the world of online business people aren’t doing google searches that read tell me everything on line.

Instead, people are searching for specific interests and needs. In other words a Google search is in essence a niche search. And when you understand that, its much easier to understand the advantages of niche marketing!

In a niche you can become an authorityStand out and be different

When you have a specialized area of expertise in a subject or interest you can much easier get the ins and outs of that interest down pat so to speak.

With research and time working in the niche you learn and are therefore able to transfer that learning to your audience in the form of helpful content.

Since the niche you have chosen is already an interest to you, it is much easier to put the time and energy into striving for that authority status and giving your audience a helpful and insightful experience in their time on site.

And as you become more and more educated in the niche from the research, keyword research and content writing, not only does the monetary aspect of your niche push your efforts, but you also grow as a sharer and teacher so to speak.

It feels quite good to offer high value content to people who share the same interests as yourself. Just as it is easier to talk sports with people who have an interest in the same sport you like.

If you’re a football fan it is hard to carry on a conversation with someone who’s favorite sport is cricket if you know nothing about cricket.

Feed Shark 

Niche marketing, blogging and keywords

typing ol school typewritten content

In times past the internet and search engines were keyword driven venues.

That’s not to say that keywords and keyword research isn’t important! It is.

 

But the quality of the content is paramount. After all when creating blog content, you are creating content for humans, not robots.

And the evolution of what search engines and Google in particular are going more and more towards quality.

. An automated process (known as spidering) constantly crawls the Internet, gathering Web-page data into servers. Google calls their spider the Googlebot; you could refer to it as a spider, robot, bot, or crawler, but it’s all the same thing.This Googlebot pulls in masses amount of raw data

The algorithms for doing this are both simple and very complex. Google reps have said that these algorithms search for more than 200 data points on each search inquiry.

So while keywords are still important, “keyword stuffing” is frowned upon and quality content is king, and will continue to become even more so important.

Trusted authority versus spam

Trust and authority with your audience

Success as an authority is the ability to connect and communicate with people. Many entrepreneurs have difficulty with this scenario.

Instead of first offering quality content and building trust as a person who actually wants to help people, they get hung up completely on the selling aspect and their websites and blogs become nothing more than spam pages.

When you represent the readers and content consumers as friends and offer them the quality information and help within your niche, then the magic happens and these people will be more receptive when you present them with an offer.

People can pick up on this! And they don’t need algorithms to do it. It’s called intuition and common sense.

If someone has a site where they sell, sell, sell and never give the site trust and authority of that person becomes suspect and that person’s audience will react as such. If someone wants to help other people first that same intuition and common sense will pick that up as well!

Those aforementioned Googlebots will pick up on the same thing and adjust site trust appropriately. If Google sees that every page on your site is stuffed with affiliate links and sells pages and little helpful content it will penalize your pages and site, and your rankings will suffer for it.

Earned trust and rankings within your niche

Earn search engine rankings

I used to look at rankings as though they were some magical thing that happened by chance or some unforeseen force.

But in actuality it’s not that difficult to understand.

It’s true that things such as P.P.C. (Pay per click) promotions can help with rankings and driving traffic to your site. And by doing so you can benefit from growing an e-mail list with subscribers or having a percentage of people accept an offer that you are promoting.

But as stated before Content is king and organic traffic based on content is still a must.

To get this traffic, you simply have to have readers who consume your content, and develop trust in you and your content. The advantage of niche marketing is that you have an audience that wants to trust you.

But just as a friendship or any relationship, trust has to be earned! You don’t meet someone and the same day give them the keys to your home while you’re on vacation. It takes time to develop a relationship.

Just like any relationship that trust can be damaged as easily as it is built!

But if you continue to build trust it can be a good relationship for a long time and will grow into relationships within others as well. Then when you put an e book offer out in return for an e-mail address the people who trust you are more likely to share that personal information because they feel that you wont abuse it.

And since you share an interest with them within that certain niche or interest, The offer you preset them with for a webinar or home study course is met with optimism instead of a suspect reaction .

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Be a trusted friend and authority

work for the best end results for your audience as well as yourself

Niche marketing and blogging is a great way to do business and make friends !

When you make friends, let them know you appreciate their trust and business. If they give you their e-mail address occasionally give them value and not just spam their e-mail with monetary offers.

Send them an occasional thank you or a free gift like an e book or news letter. Niche marketing is more than marketing. It’s relationships with your customers, clients and friends. And together you can have a long, earned relationship!

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Thanks for reading, it means a lot!

If their is anything I can help you with or if you have questions feel free to post tem in the comments and I will get back to you A.S.A.P.!

Mike

 

 

 

 

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9 comments

  1. Hello Mike,
    You really hit on some great points in this article! I am also a blogger and coming up a niche was very difficult for me. I was looking into it way too deep! I finally decided to look at my “History” searches on my home computer. That’s how I decided on my niche. The things that I had researched over and over again dealt with diet, food, health, and weight loss. I never thought I could come up with something that could tie all of that together in one place until now.
    Thank you for sharing this information! I certainly agree with you that it is important to have a niche that you are compassionate about and still wanting to learn more about.
    It’s nice to meet people who have the same desire; helping others and enjoying it!
    Great article! Thanks again!
    Devara

    1. Thank you very much Devara ! It seems like picking a Niche would be easy. All you should do is pick something you are interested in right?
      While that is corrrect there is much more to it than just your interests. One of the biggest concerns is helping other people in order for people to have a reason
      to visit your site. The other big issue I see is when folks make their niche to broad. For instance doing a niche on sports is great. But doing a niche on Basket ball or football is better.
      I there is anything I can do to help you or answer a question, feel free to let me know !
      Have a wonderful day!
      Mike

    1. Thank you for the kind words Beverly! If you have any questions about this or any other subject feel free to leave your questions in the commenst and I’ll get back to you A.S.A.P.
      Mike

  2. I love this article. I’m fairly new to this niche/blogging world. I actually started the WA program over a year ago, but I couldn’t seem to keep it up. There’s a lot of good information here and I appreciate the time and effort you put in to this. It’s well written, the layout it nice and clean, and the content is solid advice yet given in a friendly manner. That means a lot to me.
    Keep up the good work!

    1. Thank you for the kind words Paula! Stick with it and you’ll go far!
      If there is anything I can help you with feel free to let me know!
      Have a wonderful fay!
      Mike

  3. Thank you for this article. Picking a niche, for us, has been the hardest part. We can find all sorts of videos and training about the nuts and bolts of what to do, but finding the right niche is the mysterious part of the whole thing. Thanks again.

    1. Thank you for your comment !
      Picking a niche is everywhere. It doesn’t have to be perfect on your first site, just make sure it is a wide enough niche to market to.
      If there is anything I can do to help let me know in the commenst and I’ll get back ASAP !
      Thanks again !
      Mike

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